Course Details:
Course Outline- Marketing Management
Topics
Week 1- Introduction to Marketing Management
Week 2-Formulating and Identifying Modern Marketing Problmes, Goals and Objectives
Week 3- Making Marketing Decisions and Control
Week4-Product Planning and Development
Week 5-Promotion
Week 6-Distribution Channels
Week 7-Relationship Marketing and Customer Services
Week 8- Internet and E-Marketing
Week 9-Non Business Marketing
Week 10-Environment and Internal Factors, its Impact on Marketing Management
Week 11-Approach to Marketing Case Study
Week12- Revisions
