Course Details || ABUAD Learning Management System

Marketing Management

Category: Social and Management Sciences

Course Details:

Course Details:

Course Outline- Marketing Management


Week 1- Introduction to Marketing Management

Week 2-Formulating and Identifying Modern Marketing Problmes, Goals and Objectives

Week 3- Making Marketing Decisions and Control

Week4-Product Planning and Development

Week 5-Promotion

Week 6-Distribution Channels

Week 7-Relationship Marketing and Customer Services

Week 8- Internet and E-Marketing

Week 9-Non Business Marketing 

Week 10-Environment and Internal Factors, its Impact on Marketing Management

Week 11-Approach to Marketing Case Study

Week12- Revisions

Course Details:

No contents available

Course Details:

No contents available

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