Course Details || ABUAD Learning Management System

Principles of Marketing

Category: Social and Management Sciences

Course Details:

Course Details:

Course Content

1.Introduction to Marketing

2.Evolution of Marketing

3.Marketing Mix 

4.Marketing Enviroment

5. Target Market (Market Segmentation)

6.Classification of Markets

7.Sales Forecasting

8.Structure in Marketing Organization

9.Product Life Cycle

10.Marketing Research

Course Details:

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Course Details:

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